Howeller DMC Jr.

The Howeller DMC Jr. is a downsized version of the championship winning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.1 inches and weighing 0.55 oz., the DMC Jr is designed to run at medium depths while producing a wide, aggressive wobble and fast, fish triggering action. Its compact profile makes it ideal for targeting pressured fish, matching smaller forage, and covering water efficiently.

Equipped with Livingston Lures proven EBS Technology™, the Howeller DMC Jr. emits natural baitfish sounds that help attract fish from greater distances than traditional crankbaits. The combination of realistic sound, tight tracking, and erratic deflection creates a powerful presentation that consistently triggers reaction strikes. Whether targeting bass around rock, wood, grass, or open water structure, the Howeller DMC Jr. delivers the performance and fish catching ability expected from a championship winning design.

RANDY HOWELL PRO TIP: Fish the Howeller DMC Jr. around secondary points, rock transitions, and shallow cover where bass are actively feeding. Vary your retrieve speed and allow the bait to occasionally deflect off cover. Many of the biggest strikes occur immediately after the lure changes direction, while the EBS™ baitfish sounds continue drawing fish into the strike zone.

Lure Specs:

Type: Crankbait
Depth: 9' to 10'
Action: Medium Diver
Weight: 0.55oz. / 15.58g
Length: 2.1" / 5.33cm
Features: EBS Smart Chip, Rattles
Hooks: 2X Strong, Daiichi #4 X2